There's no stopping the power of Alexa Chung. The cool girl, who inspired Mulberry to design a bag after her, just got even more excellent now that Madewell has enlisted the style muse to design a collection for them. “I want to bring back forties tea dresses, sixties mod dresses. . . . I want to bring cute back," said Alexa Chung.
The collection, which debuts in September, will be just that with high-waisted pants and jeans, velvet dresses decorated with Peter Pan collars, and dungaree dresses. Just how did this hook-up happen? Apparently, one of Alexa's ex-roomies — and Madewell employee — told Alexa her pics were all over its inspirations walls. The rest, as they say, is fashion history.