After Madewell, Lacoste, Pepe, Superga, and DKNY Jeans, Alexa Chung can add yet another brand to her ever-growing campaign list: Maje. The French brand — whose previous campaign ambassadors include Lara Mullen and Vanessa Traina — has tapped the Brit style star as the face of its Fall 2012 campaign. Shot by photographer Glen Luchford at the Porte des Lilas Metro station in Paris, the black-and-white images feature a bed-headed Chung lounging on an empty train, and are meant to call to mind a moody '60s-era film. "Alexa embodies a modern heroine with style and charm," the brand explained in a statement. "Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll."
Chung, for her part, is equally pleased. "I am thrilled to be the face of Maje," she said. "It's a brand I love and wear, so to be asked was a huge compliment."