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Alexander McQueen Readying to Take McQ to Next Level

>> Alexander McQueen announced today that it would take full control of its McQ contemporary line as of Fall 2011. Previously, the range was produced under license by Italian company SINV SpA, but the five-year agreement expires after the Spring 2011 line. Pina Ferlisi was named creative director of McQ in June and will continue to design the line under the purview of Sarah <nobrand>Burton</nobrand>. "McQ will become our responsibility alongside the core Alexander McQueen label, allowing us to share ideas and knowledge, expand the business and grow the already iconic brand,” stated Jonathan Akeroyd, president and CEO of Alexander McQueen. “Over the past five years, McQ has established itself internationally with its young, renegade but always signature McQueen style and we are ready to take it to the next stage in its development.” [WWD]

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