Skip Nav
Indian Wedding
This Bride's Wedding Was Straight Out of a Fairy Tale
Celine Dion
Celine Dion Has Worn Every Damn Color of the Rainbow
Kate Middleton
Kate Middleton's 10 Biggest Style-Defining Moments

Alexander Wang Launches First Ad Campaign, To Collaborate with Gaia Repossi on Jewelry

>> On Monday, Alexander Wang is launching his first ad campaign — but it won't be found in magazines.  Instead, posters featuring Hannah Holman photographed by Daniel Jackson and celebrating Wang's Spring 2010 T collection, which hits his e-commerce site that day, will be plastered all over downtown Manhattan. They will be replenished once a week for four weeks. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Wang. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”

He's also got a jewelry collaboration in the works »

Meanwhile, Wednesday night in Paris at Kate Moss's Longchamp fete, jewery designer Gaia Repossi revealed that she was heading to New York to start work on a gold and silver jewelry line in collaboration with Wang that may appear in his upcoming show.

Around The Web
Join The Conversation
Proenza Schouler Churning Out the Videos, First Ad Campaign
Agyness Deyn Goes For the Money with Uniqlo Campaign
Fall 2017 Fashion Trends
What Is New York Fashion Week Really Like?
Kate Middleton's Favorite Designers Fashion Week Fall 2017
Kendall Jenner at Fashion Week Fall 2017
Editor Street Style at New York Fashion Week Fall 2017

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds