POPSUGAR

American Apparel Won't Look Like This Anymore

Jun 11 2015 - 8:40am

American Apparel is making moves. After years of overtly sexual advertising under former CEO Dov Charney, the brand has changed directions [1] in an attempt to attract millennials and recast the brand in a "positive, inclusive, and socially conscious light."

In a new presentation filed to Securities and Exchange Commission [2], the label outlined its plan to take the brand from "chaotic to iconic," which includes a move away from the racy ads of the past towards a more inspiring, inclusive strategy.

So while the change is just beginning, let's say goodbye (and good riddance) to the brands racy shots of yesteryear. Scroll through to see a few examples of what we expect American Apparel to leave behind.


Source URL
https://www.popsugar.com/fashion/American-Apparel-Sexy-Ads-37681677