American Apparel is making moves. After years of overtly sexual advertising under former CEO Dov Charney, the brand has changed directions [1] in an attempt to attract millennials and recast the brand in a "positive, inclusive, and socially conscious light."
In a new presentation filed to Securities and Exchange Commission [2], the label outlined its plan to take the brand from "chaotic to iconic," which includes a move away from the racy ads of the past towards a more inspiring, inclusive strategy.
So while the change is just beginning, let's say goodbye (and good riddance) to the brands racy shots of yesteryear. Scroll through to see a few examples of what we expect American Apparel to leave behind.