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Beauty Byte: Skin Care Drink by Coke and Loreal

Coca Cola isn't exactly a brand known for healthy drinks. But that may change as of 2008, when the multi-billion dollar company and the popular makeup line, L'Oreal are expected to launch their tea-based skin care drink called Lumae. Come 2008, don't go searching for the drink in the aisles of 7-Eleven or Trader Joe's, as it's rumored that it will only be sold in department stores like Saks Fifth Avenue. Lumae will be aimed at "active, influential, image-conscious women over the age of 25 who embrace health and wellness."

I absolutely love my Coca Cola but I don't know if I believe that Lumae will give me beautiful skin. Are you a believer?


Join The Conversation
jimm22 jimm22 9 years
This is the real deal. I work in the industry and was shown this just the other day. Not quite what you'd get from other more naturally inclined whole food type companies, but the ingredients and the concept is right on. Antioxidants and a bunch of skin friendly nutrients. Give up the Coke if you want decent skin and go for this instead.
Ashenturtle Ashenturtle 10 years
Well, I'm now curious, but I'll wait and see. Love my diet coke!
babache babache 10 years
mmm i don't really believe in all this, i think if you eat healthy, you don't need to eat or drink all this "new food " In france, we now have a new yogurt that makes you beautiful !!!!! Because it has lots of vitamins or stuff like that !!! yeah, i'm sure i'll become beautiful just by eating a yogurt ;-)
JKe895 JKe895 10 years
I'm a hige Diet Coke fan but I don't drink enough of it to be interested in this. There's still a lot of sugar that goes into these sorts of things.
leeluvfashion leeluvfashion 10 years
I don't buy into it and I won't but it either. Why not just make a cup of green tea and take nutrients; it's cheaper.
verily verily 10 years
If it's tea-based, why not just drink tea? This so-called skin-helping drink probably just contains green tea, which is chock-full of antioxidants.
Daylyn Daylyn 10 years
you said exactly what I was thinking Kayleigh
kayleigh83 kayleigh83 10 years
If it's a beverage and it's only going to be sold at places like Saks... well then you can bet it will be way overpriced and probably not work at all. Why don't people just drink WATER? It's the best skincare beverage there is...
Lala77 Lala77 10 years
I don't know what to believe about this....I am Coca-Cola addict :( and when I say addict I mean 2l per day...
nati nati 10 years
what...? I'll stick on my diet coke, thanx
Beautifulbarbie Beautifulbarbie 10 years
I agree crispet1.
crispet1 crispet1 10 years
This sounds really weird.
ALSW ALSW 10 years
Pretty skeptical.
PrissyLilBadAss PrissyLilBadAss 10 years
Uhhh... I'll pass. Coke was originally started as a health tonic and we all quickly discovered that it serves no medicinal purpose. Ya want to take something for great skin, try the "Hair, Skin & Nails" vitamin from GNC! "Party like a rock star, pound like a porn star, play like an all star!"
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