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Bebe Launches New Concept Store 2b

On Our Radar: Bebe's Better-Priced Concept Store

For those who love Bebe clothes but can't afford them, you'll be happy to hear this news. The brand has launched a new concept store, dubbed 2b, providing fashionable style at half the price of its original line. “You can definitely dress yourself under $100,” said Bebe's chief executive officer, Greg Scott.

The first 2b concept store, designed to look like a nightclub with flashy lights and bold colors, is currently being tested in SF. Offerings include Bebe's popular logo gear along with mini dresses, skinny jeans, and beaded tops, all ranging from $29 to $79. Smart of them to respond to the struggling economy with a more affordable line. Are you interested?


Join The Conversation
Fashionistaguy Fashionistaguy 8 years
I signed up on this thing just to post a comment on these news. I have worked for bebe and what i could tell you is that BEBE is a brand for women that are self confident about themselves and their bodies. Its for women with sexy a modern and sexy attitude. So for all you bitches that are hating on bebe and that are probably fat and ugly, STAY OUT of bebe stores since its defenitely not for you.
ThePerfectScore ThePerfectScore 8 years
Yea I'd never pay that much for club wear.
gbychan gbychan 8 years
Bebe's clothes seemed too overpriced and never fit me...but I'd probably at least browse in their new store once or twice.
skypacer skypacer 8 years
Wow I'm surprised to see so many Bebe's haters here. Imo Bebe's clothes are very similar in style to Guess. Does that mean you guys hate Guess as well?
emalove emalove 8 years
Yuck, I hate Bebe. Always have.
bastylefilegirl bastylefilegirl 8 years
Wait Bebe is coming out with clothes that look even cheaper....that's whoretastic! Ughhh now more hoochie mama's can afford these hideous cookie cutter looks GREAT!
remember-aurora remember-aurora 8 years
Bebe is awful. That's it.
Evalicious Evalicious 8 years
I agree that Bebe has a "trampy" image. But there are pieces that I own that I absolutely adore. Like a perfect fitting black pencil skirt ($98) and a black leather jacket ($215) they are pieces that I will own for years and wear damn near daily. Their shirts and blouses however are way overpriced for what they offer. Who wants a white button down shirt that laces up the back or has grommets around the collar?
fortheloveofrock fortheloveofrock 8 years
no thanks....ewwww flashing lights??
pxpxcutie pxpxcutie 8 years
I don't think of bebe as "trashy" or "club" wear at all. They have some nice clothes (and some not so great clothes...I'm personally not into their clothing with the bebe logo on it). I've bought a great fitted white blazer and vest from them as well as a purple leather jacket. The clothes I bought are quite nice and not whorish in any way, shape, or form.
LoveSarah LoveSarah 8 years
I've always found bebe to be on the trashy side, and I hate logo wear. I may check out the new store, but with low expectations.
dcfashionista dcfashionista 8 years
I love Bebe's clothing but I stay away from the logo items. The new store sounds nice and affordable.
xs xs 8 years
bebe is awful. i've never stepped foot in a store and plan on keeping it that way.
Yaya123 Yaya123 8 years
Yeah their clothes were never worth the heavier price tags, so maybe this is a good idea for their business. I think I've only found a few decent tops and nice slacks, otherwise the logo wear and club wear is a little too cheap looking.
SKC-Sparkle SKC-Sparkle 8 years
Sometimes Bebe has nice stuff, but I always found it overpriced. I would check out the new store, but I'm not addicted to the brand.
absolutely-fab absolutely-fab 8 years
Not feeling Bebe. The clothes are cheap looking and most times trashy. I may visit the new store though.
RoyalBlueMoss RoyalBlueMoss 8 years
always though bebe was trashy wear.
shannydoots shannydoots 8 years
It's a good idea to offer a less expensive line, but most likely the offerings won't be as great in terms of quality, style, and variety.
Melo-D Melo-D 8 years
I absolutely hate the fact that I just said... modest. OY!
Melo-D Melo-D 8 years
I would love Bebe if I were into short tight clothes. As much as I would love to wear there stuff, I don't think a less expensive line would help if it's still short tight clothing. Maybe they'll start designing for the more "modest" woman. Oy, I dunno. I'm about to head to the website to look at the current designs to make sure I'm not crazy. Lol.
nancyluvs_greece nancyluvs_greece 8 years
This is great news, I love bebe clothes but their too expensive for me. I hope this "new" store of theirs has better prices. Also the concept with the flashing lights sounds fun but a bit juvenile.
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