Behind the Scenes of Chanel Iman's Amazon Holiday 2012 Ads

Chanel Iman has reprised her role as the face of Amazon Fashion for Holiday 2012, and from the looks of things, the ads will be just as polished and ladylike as her Fall campaign for the site.

Photographer Matthew Rolston told us that's because of Iman's "elegant and beautiful" look. "I find an innocence and purity in her look, but also a sense of real womanly sophistication, which I think is unusual for such a young person," he said. "She looked stunning and really brought the clothes to life with her unique ability to move in front of the camera."

A look at the 21-year-old model doing just that in the video below, with behind-the-scenes photos of the campaign in the gallery.

Photos courtesy of Amazon