I was scrolling through Instagram when Regina George wearing Dior's "We All Should Be Feminists" t-shirt made me giggle audibly at my desk. The mashup, courtesy of artist and designer Benjamin Seidler, is pure genius — and there's lots more where that came from. Benjamin, who's worked with industry icons like Alber Elbaz and Suzy Menkes, put his expertise on display with an unexpected medium. He took to Instagram to dress his favorite characters from film and television in designs straight from couture runways. The results are the stuff of fashion fan fiction.
He's outfitted Cher and Dionne in Louis Vuitton for gym class and Bridget Jones in Balmain, proving his taste in movies is on par with his style savvy. The combination makes for an addictive feed that's quickly become our latest obsession with costumes that feel both totally anachronistic and also strangely appropriate. He told Vogue about the process:
"The brands have to reflect something about the movie and at the same time look totally out of place. So for my Legally Blonde collage, I first put Elle in Chanel, but that looked too much like what the character might actually wear, so I found the Comme [des Garcons] look and it felt like it made sense because it was pink but different. The perception of the fashion and the film is altered. I've watched every episode of Sex and the City at least 20 times and can recite them word for word. The collages are a way for me to keep the series and films I like current."
Indeed, flipping through the feed, you could easily see Carrie Bradshaw in the latest Gucci or even Audrey Hepburn in Moschino. Clearly Benjamin's real-life know-how translates brilliantly as a fictional stylist to the movies — to which I'll just add: Benjamin, can you dress my feed?
Read on to see a few of our favorite works and be sure to follow the artist to keep up with his latest.