Plenty of fashion bloggers jet-set around the globe, but the nine ladies here have lived in California all their lives. They've taken quick getaways [1], but these girls always come back to their roots. Clearly, they know the best thrift stores to shop and beaches that act as killer backdrops for their #OOTDs. If you want to slowly master the effortless Cali look, you'll want to roll with them. With each fresh, laid-back outfit they 'gram, we promise you'll be well on your way to mastering their signature styles.
Fashiontoast
Who She Is: Rumi Neely
Where She's From: San Francisco
Her Typical #OOTD: Short slip dresses and leather booties or denim and crop tops.
Sincerely Jules
Who She Is: Julie Sariñana
Where She's From: Los Angeles
Her Typical #OOTD: Flouncy, live-in dresses and tops paired with boyfriend jeans and espadrilles.
Song of Style
Who She Is: Aimee Song
Where She's From: Los Angeles
Her Typical #OOTD: Distressed denim, standout sandals, and impeccably layered tops.
PeaceLoveShea
Who She Is: Shea Marie
Where She's From: Southern California
Her Typical #OOTD: Boho-style dresses with sexy lace-up details and shorts and tees finished with body chains or chokers.
Karla's Closet
Who She Is: Karla Deras
Where She's From: Los Angeles
Her Typical #OOTD: Sexy body-con outfits with unexpected straps and midi skirts that she pairs with bodysuits, tight tanks, and button-downs.
ThatsChic
Who She Is: Rachel Nguyen
Where She's From: Southern California
Her Typical #OOTD: Neutral outfits that really pack a punch thanks to statement accessories like printed socks, bandanas, and quirky bags.
Bethany Struble
Who She Is: Bethany Struble
Where She's From: Santa Clarita
Her Typical #OOTD: Simple dresses made of denim or linen that look perfectly styled with anything from strappy sandals to desert booties.
The Stylish Wanderer
Who She Is: Minnie Schedeen
Where She's From: Los Angeles
Her Typical #OOTD: Trendy pieces like wide-leg jumpsuits or culottes in luxe fabrics (think silk or velvet).
Neon Blush
Who She Is: Jenny Ong
Where She's From: Los Angeles
Her Typical #OOTD: Crop tops with high-waisted separates, stylish block heels, and wide-brim hats.