We can't remember the last time a designer collaboration has ignited this much fervor, but it's with good reason that the Missoni for Target collection drew record sales. The Italian brand created an exclusive line for Target that consisted of 400 pieces, with everything from its signature zigzag print scarves and cardigans to lifestyle-savvy items like a coveted print throw and beach cruiser bike up for grabs. The collaboration elicited the type of excitement that mirrored pre-Black Friday shopping habits — lines starting to build outside Target stores the night before. Of course, when the doors opened, it wasn't long before the Missoni merchandise flew off the shelves.
Missoni For Target Collaboration Flies Off the Shelves
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