Never one to shy away from provocative storytelling, Marc Jacobs has become just as well known for his bohemian-meets-sexy ads as for the clothes he creates. With famed shutterbug Juergen Teller lending his signature brand of no-frills photography to Marc's campaigns for the last 14 years, we've come to expect nothing less than memorable editorials. From his longtime friend Sofia Coppola starring in a series of the perfume ads poolside in 2002 and Winona Ryder's cheeky shopping spree spread in 2003 to Elle Fanning's retro gamine vibe for Fall 2011, the campaigns have always featured a mix of cool-girl style and pop-culture quirk. And of course, who could forget Victoria Beckham's doll persona peeking out of bags and garment boxes in Spring 2008? To celebrate Marc's 49th birthday today, we've culled his best and most striking campaigns throughout the seasons — click through to see them all.