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Beyonce Knowles House of Dereon's Fall Ads

Beyonce Models Double-Header for House of Dereon

We're thrilled to present our favorite InStyle story here on Fab!

The multi-talented Beyonce is the star of the latest ad campaigns for Dereon and House of Dereon, the two lines she designs with her mother Tina Knowles. The singer channels a futuristic biker chick for Dereon’s Fall ads (left), wearing a black sharp-shouldered minidress, tons of oversize jewels, spiky boots and an edgy blond coiff. But for the couture line, House of Dereon, her look is a sharp contrast (right): Beyonce is reminiscent of 1940s screen sirens Marlene Dietrich and Lena Horne, modeling gorgeous gowns, red lips and pin-up curls. “These two campaigns feature Beyonce, but that is where the similarity ends. They are so different in mood, reflecting the distinction between the two brands,” Tina Knowles said in a statement. Click through our gallery to see all of the Dereon and House of Dereon ads and watch the behind-the-scenes video!

— Rachel Jacoby

For more fashion, beauty, and style buzz you need to know, read What's Right Now! at

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Talldiva45 Talldiva45 6 years
Not down with Dereon! A few years ago I bought a Dereon hoodie and the zipper pull bent in half after one wear - CHEAP. However the clothing is expensive $$ I don't get it and will never buy anything from the line. Must not be doing well because I always see the clothing all over TJMaxx...
leeluvfashion leeluvfashion 6 years
Honestly, I always find the campaign images and line to be extremely cheap looking... and this is no exception. I guess the one on the right is 'better' than usual but I use the term loosely. A shame considering Beyonce has a high profile and yet these are the type of clothes she markets.
TheNotSoSkinny TheNotSoSkinny 6 years
I love her look in the couture photo. Absolutely gorgeous. I haven't seen any of the Dereon line in person, so I can't comment on the quality.
cococitynails cococitynails 6 years
Love the picture's but the clothes is not what the picture is worth, my daughters jeans came apart at the seam the first time she put them on
Miss-Infamous Miss-Infamous 6 years
love the pic on the right however house of dereon looks cheap. Ive seen it at a few stores
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