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Beyonce and Tina Knowles Launch Sasha Fierce For Dereon Clothing Collection

Beyonce Launches Sasha Fierce Collection

Beyonce's alter ego, Sasha Fierce, is making her way into the fashion industry with a new juniors clothing line called Sasha Fierce for Deréon. "The line really exudes a different side of my personality, which I am grateful that I can express," said Beyonce. The collection, codesigned with her mother, Tina Knowles, includes clothing, handbags, footwear, eyewear, lingerie, and jewelry — all described as over the top and inspired by Beyonce's Thierry Mugler concert costumes. That means a lot of large chains, mixed metals, studded shoes, and oversize sunglasses. Clothes include one-shoulder frocks, bodysuits, leather-like jackets, ripped jeans, and leggings. The line, wholesaling from $25 to $75, will be available come Fall at Macy’s and Dillard’s and specialty stores. Are you interested?

To see more from the collection,


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Source: WWD

Join The Conversation
cg130 cg130 8 years
why would anyone want to dress like the Knowles family?
Talldiva45 Talldiva45 8 years
Yeah - I have t say that judging from the Dereon line the clothes are made very poorly and IMO the designs are tacky and flamboyant. No thanks. I can't waste time/money on clothes that won't stand the test of time.
PeachyKeen19 PeachyKeen19 8 years
I'm kinda with kcmosiki (except that I'm not a B fan so I'm not even going to go into her music...:) ) Anyway, what do they mean by specialty stores? Lol, a windbreaker. That's exactly what it looks like!
kcmosinki kcmosinki 8 years
beyonce is good at many things and fashion is not one of them, she looks decent because she has a stylist. left to her own devices I fear death by dereon (think early destiny's child outfits, yuck)
myystque myystque 8 years
I think the dress would be cute if the material didn't look like a windbreaker.
vinnie vinnie 8 years
yeh, not my thing.
SalescoopCaro SalescoopCaro 8 years
I think that Beyonce has amazing taste. She always looks incredible and confident with her style. Although Dereon is not really my taste, I think that it is a great line. I expect only great things from Beyonce!
deeann deeann 8 years
beyonce is a great singer but i feel her fashion taste is lacking
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