Oscar de la Renta put all of its Fall ads on Instagram, and Prabal Gurung used the picture-sharing app to reveal the supermodel star of his Fall ads. J.Crew pinned a preview of its September look book. Diesel sourced the stars of its Fall campaign on Tumblr. And even the venerable house of Chanel tweeted the first image of its latest campaign. This Summer was perhaps the most social for the fashion community, and with Instagram takeovers happening left and right (Rodarte, we're talking about you!), we can't wait to see the other creative ways the industry uses social media.
Ad Campaigns Get Very Social
Photo courtesy of Oscar de la Renta
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