I remember it like it was yesterday. In March '07, Sarah Jessica Parker announced her partnership with an athletics apparel store. That's when Steve & Barry's entered our stylish lives. I admit, at first I was confused by SJP's choice of distributer for her line, but boy did the retailer deliver. Besides SJP's Bitten, it also hosted Dear by Amanda Bynes, a Sex and the City Movie merchandise line, a Venus Williams sportswear collection, and more. All seemed well in the world of Steve & Barry's until we got hit with devastating news — the retailer filed for bankruptcy protection in July.
To hear more about Steve & Barry's tumultuous year,
An update soon followed: Steve & Barry's officially filed a voluntary Chapter 11 petition in Manhattan bankruptcy court. Bitten, and all the other celebrity clothing lines, would now be homeless. Then, word came in August that Steve & Barry's would survive. Huh? The company had been purchased by investment firm Bay Harbour Management for $168 million. How I wish this story had a happy ending, but in November, Steve & Barry's had its final blow and decided to cut its losses. In the end, the flailing economy forced the retailer to file for its second bankruptcy. We have yet to learn if Bitten will make a new home, but Steve & Barry's, and the idea of fast fashion under $10, will be missed!