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Billy Reid Opens In New York

Last Friday we popped over to the new Billy Reid shop on Bond Street to check out their Spring 09 offerings and brand new Fall-stocked store. An interesting thing is happening to that pocket of downtown New York as menswear shops are opening every time we turn around. A few years back Nolita became the go-to destination for gentlemanly attire and now, just across Houston, the likes of Rogan, John Varvatos, and now Billy Reid are expanding on that draw. The Billy Reid shop, which shares the old Bowery Theatre space with Rogan (who opened up this summer), is as nostalgic and country-themed as the hotels (The Bowery Hotel) and restaurants (Freeman's) it shares the neighborhood with. The catch, in this case, is that Bill Reid himself is actually a red-blooded Southerner. Suddenly the rustic atmosphere appeared to us as more dynamic once we realized that it was, gasp, authentic.

In case you don't remember, Louisianna native, Reid, won the CFDA Perry Ellis award for menswear in 2001. His first New York store marks his fourth brick and mortar opening, and boasts the full mens and women's wear collections in stock. Check out our gallery of the new space below, and, if you're not in New York, be sure to shop Billy Reid online. A Southern gentleman gone e-commerce? Call us smitten. 

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