Skip Nav
Cannes Film Festival
Every Can't-Miss Look That's Hit the Cannes Red Carpet So Far
Street Style
Ladies Aren't Wearing Clutches Like They Used to Anymore
DSTLD
I Finally Gave Mom Jeans a Try, and I Have to Admit, I Didn't Hate Them

Blake Lively Is Face of Gucci Premiere Fragrance

Gucci Taps Blake Lively



After a stint as the face of Chanel's Mademoiselle ads, Blake Lively has been named as the face of a whole new campaign — for a whole new house.

Gucci has tapped Lively to front the campaign for its newest fragrance, Gucci Première, which hits stores worldwide in September. While there's no word if Lively and Lagerfeld are still chummy, the actress has definitely won over Gucci's helmer, Frida Giannini. "She is a girl of extraordinary beauty and she's a girl who loves fashion," Giannini stated. "Although she's young, she's also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour."

The admiration is apparently mutual. "I couldn't be more proud to be working with Gucci and its heart, Frida," Lively said.

As for the campaign, it will include black-and-white images photographed by Mert & Marcus, as well as a short film directed by Nicolas Winding Refn. The print ads — which will appear in the UK first — will reportedly feature the actress wearing a sequined dress whilst looking out over the glimmering lights of Los Angeles, while the film will include footage of the actress in the Mojave Desert, as well as getting ready for a Hollywood premiere. The film will make its debut at this year's Venice Film Festival.

Above, Lively and Winding Refn on the set. Courtesy of Gucci.

Around The Web
Join The Conversation
Tous Spring 2013 Campaign Stars Tito the Pom | Pictures
Blake Lively at Paint It Black NYC Premiere May 2017
Daft Punk Stars in Saint Laurent Music Project | Pictures
Blake Lively Hair and Makeup at the Met Gala 2017
Acne Dog Photos For Spring 2013 by William Wegman
Marilyn Manson Saint Laurent Campaign | Pictures
Beyonce and Blue Ivy Gucci Dresses Beauty and the Beast 2017
Ryan Reynolds and Blake Lively at the 2017 Met Gala
Good News! You Can Invest in Gucci Loafers Without Breaking the Bank
Gucci Facts
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds