Sure, Blake Lively's new website, Preserve, had us scratching our heads a few times when it officially launched this week. We aren't sure if it's another Goop or if it's a new Etsy, for starters. But that hasn't kept us from wanting to shop it!
Among the 1930s neckties (a favorite of Ryan Reynolds, perhaps?) and vegan hot fudge, we staked our claim to seven key fashion pieces that we love . . . and that we'd no doubt envision Blake herself wearing. See for yourself now.
Source: Getty / Vittorio Zunino Celotto