Skip Nav
Street Style
How to Dress Like Your Favorite Sex and the City Character For Life
Princess Sofia
Princess Sofia Is About to Become Your Maternity Style Icon
Spring Fashion
The 7 Shoes You Need For Spring at Every Style and Price Point

Burberry to Sell Even More Straight Off the Runway for Spring 2011

>> Burberry continues to position itself as the leading fashion house for all things digital. Last season, the brand was the first to livestream its show in 3-D, and afterwards, they offered up select pieces — 20 outerwear garments and all bags — on Burberry.com for customers to purchase right off the Fall 2010 runway, making them the first luxury house to take an e-commerce step of that magnitude.

Although Burberry declined to reveal sales results from that February online offer, it sounds like they're readying to do it again. For the upcoming Spring 2011 season, they just announced that even more of the runway collection (beyond just outerwear and handbags) will be available for immediate online purchase after the Prorsum show on Sept. 21 during London Fashion Week. Instead of waiting months for the items to be in stores like usual, customers who purchase during that time will receive their orders six to eight weeks later.

Around The Web
Join The Conversation
Are Sponsorships Ruining Creativity at London Fashion Week?
Backstage Photos from London Fashion Week Spring 2011: Christopher Kane, Erdem, Giles, Matthew Williamson, Topshop, Mark Fast
Gucci Rumored to Have Stolen Some of Burberry's Spring 2011 Models; Burberry Face Nina Porter Falls on Runway
Giles Deacon Rumored to Be Showing at New York Fashion Week
Pamela Love Rumored to be Designing for Topshop
Spring 2011 London Fashion Week: Twenty8Twelve

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds