>> ON THE CAMPAIGN TRAIL —Now seems to be the time to get into the ad game for young labels — Rodarte started up with a single ad in Fall 2008 and repeated for Spring 2009, Zac Posen recently released his own one-off ad for Spring 2009, and now Derek Lam is hopping on the idea train for Fall 2009. His first ever campaign, with Karmen Pedaru set against a beach simulated at Pier 59 in New York, symbolizes his philosophy that "this is not a moment to be scared or meek." Solve Sundbo did the photog honors Tuesday — outtake from the shoot above — and the final product, which hits August issues, is expected to be "bold and cinematic, with lush techno color." [WWD]
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