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COS London A Subsidiary of H&M Celebrates Its One year Anniversary

COS Turns One

It's been just less than a year since COS, a subsidiary of H&M, opened it's first location in London. Now, like any proper retail chain, COS has opened stores in nine other European cities. Borne as a higher end H&M, COS keeps a more edited selection though store inventory is refreshed daily. It's the perfect blend between low-end instant gratification and higher-end exclusivity. As the brand grows COS are holding their own runway shows, producing their own magazine, and using more artistic imagery for ad campaigns. The Spring 2008 collection, if you ask us, is pretty darn sharp (although it doesn't exactly belong on the runway) and, particularly if you're dealing in pounds sterling, at an attractive price point. Our favorite pieces are a navy silk cotton cocktail dress with teared skirt for £79, a 3/4 length sleeve leather jacket with a slim lapel for £190, and ladies leather lace up shoes for £55. If you're going for garments to fill the gaps in your wardrobe, and feel stuck between say, H&M and A.P.C., COS is the perfect balance. Our only hope, surely to be recognized sooner or later, is that we see some brick and mortar in NYC. Our prediction is that after Topshop sets up camp and all the young people go through a serious aesthetic break down (not unlike when Uniqlo first opened its doors), COS will pop up and put us through the whole greedy experience again.

Video Courtesy of LizzyLily via YouTube.


We also have impressive designer video interviews and original editorial spreads. May we cordially suggest perusing our selection? Enjoy New York Fashion Week Designer Video Interviews from Oscar De La Renta, Donna Karan for DKNY,Michael Kors, Isaac Mizrahi, Nicole Miller, Erin Fetherston, Ashleigh Verrier , Adam Lippes, James Coviello, John Varvatos , Monique Lhuillier, Joanna Mastroianni, Tory Burch, Neeam Khan

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