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Carine Roitfeld-Styled David Webb Fall 2011 Ad Campaign [Video]

Video — Behind-the-Scenes on the Latest Carine Roitfeld-Styled Ad Campaign

>> Carine Roitfeld was working with Terry Richardson at his studio earlier this week — given Stephen Gan's presence, the collaboration was likely for V — but another one of their recent projects just made its debut.

Richardson photographed and Carine Roitfeld styled Eniko Mihalik — holding plastic, plaid-shirted Terry Richardson dolls — for David Webb's three-image Fall 2011 jewelry campaign. This is the company's first set of ads in over 20 years, says new Webb co-owner Sima Ghadamian, who hired Roitfeld and Richardson to help reinvigorate the brand. “We wanted to reintroduce David Webb to the world with a new look, but with having all of the original designs he made when he was the biggest designer of his time,” Ghadamian added, describing the three ads as “sexy, young, abundant” and “full of saturated color.”

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