On the same day that it revealed details about its latest project with Brad Pitt, Chanel has introduced an entire website that explores the history of its iconic fragrance, No. 5.
The website, appropriately called Inside Chanel, includes a video timeline of the groundbreaking scent, which highlights No. 5's many firsts. The video ends with Pitt, the first man asked to be the face of the bestselling women's fragrance in the world.
Pitt's first commercial for No. 5, directed by Joe Wright, will debut on Oct. 15. The ad will feature Pitt speaking in a way that will make viewers think he's talking to a woman, and then it'll be revealed that he's actually talking to the perfume itself.
"It is the first time we've had a man speaking about a women's fragrance," said Chanel Fragrance and Beauty president Andrea d'Avack. "We think very much that the perfume is a seduction between a man, a woman and the perfume."
A look back at the history of the perfume in the video below.