Charlotte Ronson's deal with J.C. Penney is a win-win situation. Penney's gets a hip boost in their contemporary department while Ronson soaks in the mass market appeal. Most importantly, we get to purchase her trendy offerings at spot-on prices.
“I really don’t see this customer as a different girl than the one who already wears my line, but for me to be able to offer great quality clothes at these amazing prices — what could be better in a poor economy?” said Ronson.
The I Heart Ronson collection, set to debut in stores and online in February, offers up a variety of styles made in hues of gray, navy, olive green and pink. Looks include casual cotton tees, tanks, cardigans and jackets to feminine polyester and cotton voile dresses. The budget-friendly line ranges from $15 for a tee to $65 for jackets and dresses. Her swimsuit collaboration made a fashionable splash in our books but we're even more excited to see this.
For a preview of the I Heart Ronson collection,