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Charlotte Ronson Signs Deal With J.C. Penney To Create I Heart Ronson Collection

Fab Flash: Charlotte Ronson Hits Mass Market

Charlotte Ronson's deal with J.C. Penney is a win-win situation. Penney's gets a hip boost in their contemporary department while Ronson soaks in the mass market appeal. Most importantly, we get to purchase her trendy offerings at spot-on prices.

“I really don’t see this customer as a different girl than the one who already wears my line, but for me to be able to offer great quality clothes at these amazing prices — what could be better in a poor economy?” said Ronson.

The I Heart Ronson collection, set to debut in stores and online in February, offers up a variety of styles made in hues of gray, navy, olive green and pink. Looks include casual cotton tees, tanks, cardigans and jackets to feminine polyester and cotton voile dresses. The budget-friendly line ranges from $15 for a tee to $65 for jackets and dresses. Her swimsuit collaboration made a fashionable splash in our books but we're even more excited to see this.

For a preview of the I Heart Ronson collection,





emalove emalove 9 years
Awesome! I've always liked her line.
Ineedclarity Ineedclarity 9 years
That's really cool. I always liked her stuff, but it's way out of my price range. Can't wait for it to come out.
austerity austerity 9 years
Hahaha! For a second I thought they meant Samantha Ronson, and I was like 'ok, so isn't this a little wild for JCPenney!' ;)
thoroughlymodern thoroughlymodern 9 years
Now, please. Let's not forget her line Play by C. Ronson and Urban Outfitters... This has better prices though. I can't wait to see more of it.
shannydoots shannydoots 9 years
Wow, good move! I think this will be very successful.
ranksubjugation ranksubjugation 9 years
good move for penny's! and it is nice to see a designer's lower-end line look so good.
SoCalSugar SoCalSugar 9 years
oooh, I like the preview! Looking forward to seeing the rest!
fashion4ward fashion4ward 9 years
Ooo, exciting! I don't think I can wait til February.
cupcakers cupcakers 9 years
Yeah maybe I'll finally shop at JCPenneys, I never like their stuff.. I heart (Mark) Ronson!
jasmint jasmint 9 years
I Heart Ronson. So appropriate :) I can't wait to see more! I haven't been to JC Penney in years. I don't even know where there is one around here.. ha!
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