Skip Nav
Cannes Film Festival
Every Can't-Miss Look That's Hit the Cannes Red Carpet So Far
Summer
I Found a Pair of Denim Shorts to Make Me Love Cutoffs Again
Street Style
8 Things Fashion Girls Wear on Repeat and Always Get Compliments On

Christian Dior Decides to Do Without Traditional Ad Campaign for Fall 2009

>> For those holding out for Christian Dior's Fall 2009 campaign — since most other major brands have revealed their seasonal ads at this point — you're setting yourself up for a big disappointment. The brand — which posted a loss in profits last week — decided to forego a traditional ad campaign this season because Dior CEO Sidney Toledano found the formula "wanting," according to WWD.

Instead, the advertising budget — an undisclosed number — was poured into a new set of the Lady Dior handbag campaign featuring Marion Cotillard.  The original set, photographed by Peter Lindbergh, started running last November and a new set with Cotillard as "Lady Red," snapped by Annie Leibovitz, has been appearing in magazines starting since the August issues (above).  A sequel to Cotillard's short film for the brand, which hit the Internet in May, is planned for December.  

Toledano seemed satisfied in May with the brand's move toward using more star power and away from seasonal campaigns that typically feature models: “Now we have to give more meaning. People are looking for iconic products and they want to see a product representing the values of a company.”

Around The Web
Join The Conversation
Chanel Boy Bags Spring 2013 Starring Alice Dellal
Gisele Bundchen Gets De-Bumped for Fall 2009 London Fog Campaign
Marilyn Manson Saint Laurent Campaign | Pictures
Alexander McQueen Teases Spring 2010 Collection as Fall 2009 Campaign Pops Up
Dior Fall 2016 Runway
Gucci Girls Get the Emmanuelle Alt Treatment for Fall 2009 Campaign
Post
Post
Best Celebrity Style | July 10, 2015
Balenciaga's Full Fall 2009 Campaign, Featuring a Contortionist Jennifer Connelly, Finally Drops
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds