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Clare Waight Keller on Shopping Pre-Fall 2013 Collections

Chloé's Clare Waight Keller Teaches Us How to Buy Pre-Fall

With as many different options as are included in Pre-Fall collections — which are in stores now — deciding what pieces to buy can be a challenge. But Chloé designer Clare Waight Keller believes Pre-Fall should be a shopper's go-to collection for strong basics.

"Pre-Fall should deliver timeless staples that anchor the main collection," Keller said in an interview with Net-a-Porter's online magazine The Edit. "It's the best time to buy investment pieces because the main collections consist of more challenging cuts. Think of the 'pre' pieces as building blocks."

She also explained that her inspiration for Chloé's Pre-Fall 2013 collection — a vintage guitar book — informed not only the colors in the collection, but also its mixture of feminine and masculine shapes.

"I loved its eclectic '60s palette. The baby-blue against cream, pink and brown created a cool English vibe," she said. "Which in turn led me to explore the idea of '60s guitar girls and their androgynous style — the contrast of a tailored silhouette against a feminine softness fascinated me."

Image Source: Getty
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