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Clarity of Vision or Restricting Tradition at Pucci Spring 2009?

Matthew Williamson has grown in popularity and as a designer steadily over the last few years so its little surprise that his own vision has seen a similar development in clarity, and it is little surprise that this focus is emerging as a point of contention for his soon to be former bosses at Pucci. We personally felt his Isle of Capri vacation as state of being theme for Pucci Spring 2009 was very much in line with the ideals of the house. But the downside of working with a house that is so iconically associated with an aesthetic is that any types of personal reinterpretation are invariably going to be viewed with suspicion.

Unlike brands with specific pieces of iconography like a logo or traditional silhouettes, a print and a defined aesthetic leave little room for the current creative's own artistic vision. This is not necessarily a bad thing as much of fashion is about the marketing of a commercially viable position, something a brand like Pucci is sure to relish in a downturn of conflicted attentions and pocket books. But combine that with a creative director that has his own flare for prints and trouble can occur. Take the brand too far from its roots and you diminish its inherent capital and that of its designers. Its a lose lose situation for both parties. Whether Peter Dundras will have any more like remains to be seen but we wish him the best.

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