Look back at your old photos, and you'll probably find yourself sporting a good ol' logo-plastered shirt or two — Hollister or Guess, if you were growing up in the early 2000s [1]. While we've completely abandoned these flashy looks, logos never went completely out of style.
At Fashion Week [2], they made a subtle appearance on the tees and pullovers of street-style stars [3] and even appeared on the runway at shows like Tommy Hilfiger [4] — who brought back all the branded goodies, from tanks to sweaters, we forgot about. This time around, however, the logo-embossed pieces we saw were stylish and not insanely flamboyant. The designs were simple — take the Balmain look, black text on a white t-shirt — and when paired with modern pieces like a leather skirt, the outfit received a 2016 stamp of approval. The next time you think about tossing on that forgotten logo shirt, consider styling it with upgraded basics from your closet.