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Coach Introduces Cheaper Line Named Poppy

Fab Flash: Coach Launches Sweeter, Cheaper, Poppier Line

Coach is responding to the tough economic times with a new budget-friendly line named Poppy. Like the name, Poppy is a fresher, more youthful collection of footwear, handbags, and accessories compared to its namesake line. The best part? Lower price points. “Poppy offers a different attitude that is younger in spirit,” said executive creative director, Reed Krakoff. It’s playful, with more prints, interesting fabrics and more experimentation."

The Poppy line, ranging from $198 to $598, will include a whimsical array of tiaras, pochettes, footwear, watches, eyewear, and even select apparel items. The collection debuts in July in stores and online at Coach.com. Fun!

To see more from the Poppy collection,


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