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Confirmed: Brian Atwood Leaving Bally; Current Brand Owners Repositioning Label, Looking for More Fashion Investments

>> Those rumors last September of Brian Atwood stepping down from Bally have proven to be correct: the designer just presented his last collection for the label for Fall 2010 and is moving on to focus on his own label.

Atwood was hired in 2007 to revamp and revitalize the Swiss brand's image — but in April 2008, Bally was sold to Labelux Group, which has also recently purchased stakes in Derek Lam, Solange Azagury-Partride, and Zagliani, and it sounds like Atwood was asked to leave. It's rumored Labelux wants the brand more focused on its Swiss heritage, as exemplified by the Spring 2010 Bally ad campaign, featuring Christy Turlington against a background of Alps.

Labelux is also on the prowl for acquisitions »

Labelux is also looking to add to its portfolio of brands this year, CEO Reinhard Mieck confirmed — specifically large brands with a rich heritage and a good amount of equity with the consumer as well as young, talent-driven labels with potential.  No candidates were indentified, but Mieck did note: “If we find something which fits fantastically, plus would be available, we might even acquire this year but we are definitely not in a hurry."

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