Crown Princess Victoria of Sweden [1] arrived glowing to a WaterAid seminarium in Stockholm, and hello, if it wasn't the emerald silk of her dress that contributed to her shine! "I mean, really, what incredible designer piece is she wearing?!" we wondered. Get this: it's from H&M's 2018 Conscious collection [2], which is made from recycled materials and available in stores and online April 19. So she's the first one to debut this floral number, and she pulled off the task quite well.
The stylish royal completed her outfit with a matching leather clutch, a thin belt, and neutral pumps, giving her midi the spotlight. We definitely don't blame her, and while you're probably guessing we're jealous she got first dibs, we're even more grateful to Princess Victoria. Now we know exactly which item is first on our list for when the line launches. If you can't wait until then, read ahead to shop similar stunning options.
Princess Victoria's Exact H&M Conscious Dress
See the rest of the collection [4], which will be available on April 19.
H&M Patterned Dress
H&M Patterned Dress [5] ($50)
Proenza Schouler Knee-Length Dress
Proenza Schouler Knee-Length Dress [6] ($1,040, originally $1,153)
Diane von Furstenberg Long-Sleeve Floral Cinch Maxi Dress
Diane von Furstenberg Long-Sleeve Floral Cinch Maxi Dress [7] ($598)
Zara Floral Dress With Shoulder Pads
Zara Floral Dress With Shoulder Pads [8] ($18)
Influence Plus Knot Asymmetric Wrap Front Floral Midi Dress
Influence Plus Knot Asymmetric Wrap Front Floral Midi Dress [9] ($45)
Balenciaga 3/4 Length Dress
Balenciaga 3/4 Length Dress [10] ($1,350)
Rixo London Lucy Floral Printed Silk Maxi Dress
Rixo London Lucy Floral Printed Silk Maxi Dress [11] ($566)
Claudie Pierlot Floral-Print Crepe Dress
Claudie Pierlot Floral-Print Crepe Dress [12] ($405)
Peter Pilotto High-Neck Floral-Print Silk Dress
Peter Pilotto High-Neck Floral-Print Silk Dress [13] ($2,058)
Boohoo Ariella Floral Print Long Sleeve Skater Dress
Boohoo Ariella Floral Print Long Sleeve Skater Dress [14] ($38)