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Cult French Brand Iro Launches Menswear Collection

With two stores in Paris and a fashionable cult following (which includes Kate Moss), brothers Laurent and Arik Bitton are expanding their popular women's label, IRO, to include menswear this fall.

“We have been doing the women’s collection for five years now and we thought it is time to do something for us. We found there is an opportunity to spread our own style — a cool man but not overstyled,” they said.

Scoop and Ron Herman have already picked up the 50-piece men's collection for next season, banking on Iro's soft washed t-shirts as best sellers. The one at left retails for $96, or about $1,500 less than this one.

Source: IRO

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