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Current/Elliott Launches New Denim Line Called Deadstock

Current/Elliott's Deadstock Denim

Emily Current and Meritt Elliott are flipping the switch this Fall with a new denim line called Deadstock. Unlike their namesake line, which is known for its deconstructed and distressed styles, Deadstock is the complete opposite with clean lines and a preserved feel. “Meritt and I were wearing boyfriend jeans every single day, and we kept saying, ‘I want to be a rockabilly. I want to wear dark jeans with saddle shoes,’ ” said Current. “That was how the idea started.” The line — wholesaling between $58 and $90 — will be available in July at high-end retailers. The '50s-, '60s-, and '70s-inspired collection will offer skinny, wide-legged, and the duo's iconic boyfriend cuts. “[Real] deadstock is a little stiff and sometimes not as flattering on the body. We cheated a bit,” said Elliot. Another hit for Current/Elliot?

To see more looks from the collection,

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Join The Conversation
SalescoopSarah SalescoopSarah 8 years
This line of denim will be interesting to keep an eye on because it is totally different from the previous line. Also, it plays with the opposites of the fashion darlings, wide legged and skinny jeans. They say a good boyfriend jeans are better than some boyfriends, can't wait to see this line launch in July!
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