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DSquared2 Wants Your Attention On Paper, Radio, and TV

>> Dan and Dean Caten are in serious self-promotion mode, and seem to be following the Isaac Mizrahi model of radio-TV show one-two punch.  They're following up their supermodel-heavy catfight-themed Spring 2009 ads with a Fall 2009 set, just shot in London, featuring Lara Stone and themselves — “We’re all about self-promotion now; we’re celebrities in our own right,” Dean semi-joked.

The duo just wrapped taping on a new show for Bravo, Launch My Line, a fashion competition series for which they perform hosting and judging duties.  The premise follows 10 fashion designers paired with pop-culture notables who all want to launch their own clothing line.  They told Teen Vogue:

Dan and Dean are getting real in America! We think it's a way for the American market to learn who we are as designers — now, for the first time, they'll be able to see us and hear us. Most people here think DSquared2 is all about jeans and T-shirts. Yes, that's our bread and butter . . . but we can cut a beautiful jacket, too!

They have a new radio show, too »

Also new on their plate, a monthly hour-long Sirius satellite radio show, Dean and Dan on Air: Style in Stereo, which first airs May 5 on the BPM channel and mainly focuses on their runway music from a particular season: "First we tell them about the season, what the theme was, and we listen to the 15 minute megamix from the show.  Then we go on to talk about other music from that era that we loved, but that didn’t make it into the show. And we listen to those.”

The first installment focuses on their Spring 2009 hip-hop/”Charlie’s Angels” collection, and the next two go over the religion-themed season and the “Thunderdome” season. The program happened after they met the president of Sirius and he asked them to come in, and they say music has always been big in their lives:

Really, a show like this is our way of inviting the world to jump into our headspace and see where we're coming from. And in terms of our runway shows, we choose all the music and do the mixing together each season--I think we're the only designers who do that for their own show. We've done that since the beginning, and it's always been so much fun!

*image: source

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