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De Beers Engagement Ring App

2,000 Diamonds Are a Girl's Best Friend

Dreaming big just got potentially bigger! With De Beers's new app, For You Forever, couples can customize their engagement ring while shopping for a fantasy style. We can't imagine a more luxurious experience than being guided through a De Beers boutique with a brand ambassador on hand to help digitally design a one-of-a-kind piece of jewelry (did we mention there are diamonds involved?). Since nothing makes our internal calculators tally like a carat count, we're looking at the possibilities by the numbers!

  • 2,000 — Number of loose GIA-certified diamonds customers have access to when they log in to an iPad session.
  • 10 — Number of bands you can choose from
  • 6 — Variety of cuts offered — everything from emerald to round to pear.
  • 0.2 — Smallest carat count available.
  • 2.99 — Largest carat count available.
  • 3 — Metals available: platinum, yellow gold, and rose gold.
  • 500,000 — Potential design combinations (actually, we lied; it's more than 500,000).
Source: De Beers
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