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Deborah Needleman's First T Magazine Cover

Bold-Faced Move: Deborah Needleman Changes T Magazine Logo


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Deborah Needleman has made some bold changes to T Magazine, the most noticeable of which is its brand-new logo.

Gone is the Gothic capital T that used to reside on the magazine's cover, and in its place is a sleeker sans serif T custom-designed by the magazine's creative director Patrick Li.

"I feel the Times is such a strong brand that it can handle under its umbrella a kind of distinctive magazine and that it doesn't need to typographically reference the Gothic type," Needleman said in an interview with WWD.

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Speaking of strength, the magazine is now also physically bigger and printed on heavier paper. The thicker pages will provide support for her fashion-themed first issue, which will debut on Feb. 17. The issue features a cover story on front-row staple Lee Radziwill that Needleman started working on while she was still at the helm of WSJ. Magazine and a new front-of-book op-ed that examines "something in the zeitgeist." (For this issue, Suzy Menkes will ruminate on fashion bloggers; the cover teases the story with the line "the circus that is fashion.")

Photo via T Magazine

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