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Designer Spotlight: Superfine Jeans

Superfine jeans were born in 2003 by designers Lucy Pinter and Flora Evans. With the recent saturation of heavy, over-embellished jeans in the denim industry, the London-based duo were determined to create simple and luxurious jeans with a rock and roll attitude. High up on the roster of loyal customers is Kate Moss who seems to be pretty smitten with their clean but edgy designs.

I have to admit they're pretty Fab. The fabric is soft to the touch and the subtle (super)fine detailing is pretty nice — not to mention the cute gold buttons. Their 2008 Fall line stays true to their mantra in creating simple and clean silhouettes with a London attitude.


To see more Superfine jeans


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Bauer-Griffin

Line1 Line1 9 years
Kate IS wearing Siwy here :-) (It's the one called 'Hannah' in rain wash if anyone's interested)
Notting-Hill-res Notting-Hill-res 9 years
Oh, I thought KM was wearing Siwy here, not Superfine.
jamiedynamite jamiedynamite 9 years
Those ads are disgusting..they perpetuate such a dangerous idea of beauty. It's not even that the model is thin..it's that they are trying to hard to show her bones off& even when she is standing they have her hunched over and weak. Ugh.
EkaterinaBallerina EkaterinaBallerina 9 years
I never realized that those are the same pair I have! I got them marked down to $40 at a store in my town a couple months ago. They are really comfortable. But be sure to buy a size up, they are "superfine" afterall. They are amazing for short people. Probably the only pair of skinny jeans that I can wear with ballet flats and not have to worry about dragging.
emalove emalove 9 years
They look great! I want some.
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