Skip Nav
Winter Fashion
100 Outfits You'll Be So Excited to Try in 2018, You May Just Start Now
The Royals
Kate Middleton and Princess Diana Received This 1 Piece of Jewelry More Precious Than Diamonds
Winter Fashion
49 Winter Outfits to Try Inspired by Your Favorite Models

Details on Google's New Fashion Initiative — Boutiques.com

Details on Google's New Fashion Initiative — Boutiques.com

>> After last week's rumor suggesting that Google is launching ecommerce on Wednesday, a few clarifying details have come up: the initiative Boutiques.com is actually a curation of virtual boutiques; visitors won't be able to purchase directly from Google but rather, will click through to a brand's online store or an online retailer like Saks, Net-a-Porter, or Barneys to purchase the item.

There are at least 19 designers, including Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese, Prabal Gurung, and Erin Fetherston, who have been invited to set up virtual stores on the site. There will also be curated boutiques selling looks worn by celebrities and influencers like Lady Gaga, Victoria Beckham, Emma Watson, Anna Wintour, Rachel Zoe, and Michelle Obama. Sarah Jessica Parker has been asked to set up her own personalized shop, and a handful of high profile bloggers are also said to have been invited to curate their own boutiques in exchange for a low five-figure payment.

The idea is to have any user be able to do the same — create and share their own personalized boutique with items, brands, and looks they prefer. Elements of entertainment, gaming, and social media are also planned.

Something Navy's Assistant Jane Kim Wedding Dress
Chrissy Teigen Red Dress
Kate Middleton Marchesa Dress at State Banquet 2017
Julianne Hough Marchesa Wedding Dress
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds