>> It's clearer and clearer that fashion magazines, labels, and personalities are looking to television to strengthen their brand — The Rachel Zoe Project, Project Runway, Stylista, The Hills, and upcoming Hills spinoff The City are all proof — so why would Kelly Cutrone of People's Revolution get off the train and let Diane von Furstenberg pick up where she left off?
It was Teen Vogue which was originally tied with The Hills — they employed two of the show's stars, Whitney Port and Lauren Conrad, until they decided they wanted out, no reasons given, in January. That's where Kelly Cutrone came in: "[Senior West Coast Editor] Lisa Love called me at Vogue and when I talked to them, I thought, There has to be a reason why Anna [Wintour]'s doing this. You know?" She has employed both Lauren and Whitney for the past two seasons of the show, the first of which started airing in March 2008, but now, "I feel like I maximized that."
Whitney Port is getting her own show, but Kelly isn't coming with her: "I didn't really feel like it was a great idea to be on a spinoff of a spinoff of a spinoff. I felt like I already rolled the dice." Plus, she has another show in the very early stages in the works, through the William Morris Agency: "I have another deal that I'm going to be an exec producer on — that I'll own part of. I know some real talented people, and we want to be able to produce a show that we're not on as well. I'll be the Ryan Seacrest of fashion."
And that's where Diane von Furstenberg comes in: She's employing Whitney on her new show, The City. Will it pay off?