For chic, stylish sweats and other comfort wear, look no farther than Shvitz, an ultra-hip boutique that opened six weeks ago in New York's SoHo shopping district. Named for the Yiddish word for "sweat," Shvitz was founded by the lovely Leslie Hall and Nicole Slavitt, who I am proud to know. Leslie decided to open the shop when she realized the only place she could find fun matching sweatsuits was at LA-based online stores Kitson and Shop Intuition.
Sales are already skyrocketing at the energetic downtown shop, where everything is black, white, or pink and the candy flows like water. Shvitz is the ultimate score in trendy, high-end sweats and girly sportswear from designers such as Juicy, Rebel Yell, Joystick, Made U Look, and Torn. It's also the only store in the area that carries the great knitwear from Primp. To learn more about what Shvitz offers,
Shvitz also offers free customized monogramming on its tanks and long sleeve thermals. Common engraving expressions include "I heart (insert boyfriend or husband name here)," or you can personalize the fashions with your own name or nickname in a wide array of colors and scripts. For those of you who can't make it to the Big Apple, you can buy Shvitz's hot styles online here. Be sure and stay tuned into their website, since new brands will be coming soon, including the funky and cutting-edge line called e.vil.