A little more than six months after designer Doo-Ri Chung left her eponymous New York label, she's headed to Los Angeles to become the creative director of Vince. In her new role, Chung will be in charge of design, product development, and creative branding initiatives.
"I've long admired the [Vince] brand because of its loyal customer following and its modern design sensibility," Chung said in a statement to WWD.
The announcement of her new job comes a day after Vince's cofounders, Rea Laccone and Christopher LaPolice, said they were leaving the brand. Jill Granoff, CEO of Kellwood Group — the company that owns Vince, Rebecca Taylor, and David Meister, among other brands — is now also CEO of Vince.
Granoff wants to "accelerate the growth of Vince and unleash its potential as a global lifestyle brand," and said Chung is the right designer to help do that. "She's very well-known for her design and technical aesthetic. She has a modern design aesthetic and a real understanding of our customer."