Doo.Ri for Macy's
>> Fresh off dressing Michelle Obama for a state dinner with South Korea's president and first lady last Thursday, Doo-Ri Chung has been signed for an upcoming Macy's collaboration.
Chung's collection, which hits Macy's for eight weeks starting Feb. 15, will include her signature draped jersey, knitwear, and art-inspired prints on short- and maxi-length dresses, leggings, blouses, and trench coats, priced $39 to $159. “The customer is very different from whom we’ve catered to before, but I really didn’t have to adapt. Macy’s wanted to keep the design level high. I didn’t feel the challenge was very different,” Chung said.
Chung is the fifth designer to collaborate with Macy's; although, the retailer would not disclose any designer it is working with past Chung, officials did note the series is resonating and will continue through at least 2012 with other designers.