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Economy Causes Bridal Designers To Lower Prices and Think Creatively

Fab Flash: Economy Forces Bridal Designers to Think Bigger and Cheaper

During trying, economic times, bridal designers are forced to think creatively. On top of slashing prices, designers are cooking up new, imaginative designs to lure in the bride to be. Vera Wang, for example, reduced her price points up to 50 percent with gowns retailing at $3,600 compared to $5,500 last year. "There is a bigger challenge. You have to be creative and be sure you want to show something special,” said Carolina Herrera who came up with a unique bridal collection inspired by classic painters such as Claude Monet and Édouard Manet.

(L-R: Carolina Herrera, J.Crew, and Oscar de la Renta)

To read more about how bridal designers are thinking bigger and cheaper


  • J.Crew is offering its once online exclusive bridal collection in select stores.
  • Alfred Angelo, a 75-year-old bridal label, launched a Recessionista collection with prices starting at $298.
  • To play up brides’ unique personalities, Junko Yoshioka teamed up with astrologist Susan Miller to create a collection inspired by the various astrological signs.
  • Monique Lhuillier designed a new bridesmaid line retailing between $250 and $390.

Source, Source, and Source

Join The Conversation
JuneBugBride JuneBugBride 8 years
I just saw the Alfred Angelo Recessionista collection in person. Looks really great for such an economical collection. Quality and craftsmanship is right on and impressive. No sacrificing anywhere. You can check it out the collection on their website here:
runningesq runningesq 8 years
love the dresses, but Monique Lhuillier designed a new bridesmaid line retailing between $250 and $390. ... I don't think a bridesmaid dress that's around $300 to $400 is cheap or reasonable.
leslievanhouten leslievanhouten 8 years
That Carolina Herrera gown is beyond amazing
emalove emalove 8 years
Well, this only makes sense, given the state of the economy...
Iwillmarryunick Iwillmarryunick 8 years
Do you have a link for the ML bridesmaid dresses? I can't find them on her site.
xoxoGG xoxoGG 8 years
love Oscar de la Renta
skigurl skigurl 8 years
i freakin love that carolina herrera gown but couldn't imagine wearing such a dark gown to my wedding...but still love it this is totally awesome. i love me some vera wang.
aimeeb aimeeb 8 years
This is awesome.
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