Skip Nav
Cannes Film Festival
Every Can't-Miss Look That's Hit the Cannes Red Carpet So Far
Cannes Film Festival
The Most Magical Disney Dresses We Could Find at Cannes
Award Season
The Looks at the Billboard Music Awards Were Fresh to Death

Edun's Bono and Ali Hewson in Louis Vuitton Ad

>> Is Edun Being Melded into the "Stella McCartney of LVMH"? —Bono and Ali Hewson have been cast in the newest Louis Vuitton Core Values campaign — and they're wearing clothes from Edun, the ethical clothing label they founded (and of which LVMH owns nearly 50 percent), marking the first time Vuitton has credited another fashion label in its ads. Hewson is pictured carrying a bag co-designed by Edun and Vuitton, notable as the Core Values campaigns historically highlight monogrammed Vuitton bags and luggage. After Edun recently reported losses, it seems like LVMH is ready to push hard for profit — particularly because the conglomerate is rumored to be molding the brand into their counterpart of PPR's socially conscious Stella McCartney label. Antoine Arnault, Vuitton's director of communications, explained that Edun's presence in a Vuitton campaign would give the small brand major international exposure. [WWD, Fashionista]

Around The Web
Join The Conversation
Kendall Jenner Louis Vuitton Backpack
Edun Launches First LVMH-Backed Collection for Pre-Fall
Bono Says Clooney's Wedding Ceremony Was Emotional
Tous Spring 2013 Campaign Stars Tito the Pom | Pictures
Sofia Coppola Designs New Handbag Style, Adds New Colors for Her Louis Vuitton Fall 2010 Collection
Popular Bags From the Early 2000s
Acne Dog Photos For Spring 2013 by William Wegman
Louis Vuitton Alma Campaign Spring 2013 | Pictures
Spring 2011 New York Fashion Week: Edun
Louis Vuitton Facts
From Our Partners
Latest Fashion
All the Latest From Ryan Reynolds