Emporio Armani, Like Chanel, Creating Fall 2010 Campaign Buzz by Shooting Publicly

>> Although many fashion houses like to carefully control the release of the whos and the whats of their upcoming campaigns, Chanel and Emporio Armani seem to be attempting a different tactic — creating pre-campaign buzz by shooting out in the open for all to see. First Karl Lagerfeld was widely photographed lensing the Chanel Fall 2010 campaign in New York a couple of weeks ago, and then on Friday, Karmen Pedaru was snapped in New York on an Emporio Armani shoot, presumedly for the brand's Fall 2010 campaign.