Erin Featherston's debut collection as creative consultant for Juicy Couture will launch this holiday. The 11-look lineup includes a version of, and was inspired by, the Thirties style velour gown Featherston wore to the Met Ball last May.
Although the collection skews evening more than typical looks from Juicy founders and former designers Gela Nash-Taylor and Pamela Skaist-Levy, Featherston maintains she is not looking to abandon Juicy's relaxed look. “This is a holiday capsule, so it’s more dressed up for the season,” she said recently. “We’re not trying to take Juicy away from being a casual brand. But my vision is to take things out of the box of just sportswear or leisurewear." True to Juicy form, there is plenty of velour in the collection.
Next up for Featherston at Juicy? She will be taking on the Juicy Couture tracksuit next year, designing an updated version of the iconic casual uniform for its 10th anniversary.