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Europe Wants to Ban Airbrushing in Fashion Photography 2009-12-22 10:04:52

Europe Fights to Ban Fashion Airbrushing

Europeans are taking a major stand against airbrushing in fashion photography. Following a proposed law that would require all retouched photos be labeled, Europeans are now demanding a ban on all ads featuring digitally altered models targeting girls under 16 years old.

This follows a report that found "a correlation between unhealthy behavior in adolescents who are exposed to images of skinny, airbrushed models."

“The weight of the evidence . . . shows that thin, ‘perfected’ media images have a detrimental effect on how girls and women think and feel about their own bodies," said Dr. Helga Dittmar of the University of Sussex, one of the authors of the report.


Interesting; do you think the US should take a stand on airbrushed photography, too?


Join The Conversation
ashleyheatherr ashleyheatherr 7 years
I don't think it's a big deal. I mean, you can't turst everything that you see. If a 16 year old girl is dumb enough to go anorexic because of what she sees in a magazine, she is stupid. Girls need to have better and stronger self-esteem.
hellojello hellojello 7 years
If there is a ban of airbrushing Kate Moss while soon be out of work!
Geminispoppy Geminispoppy 7 years
I feel that there is a big difference between knowing logically images are airbrushed and remembering that fact when we see those images.
tellmemorex2 tellmemorex2 7 years
That's very cool.
outsung outsung 7 years
Go Europe! I think we definitely should take a stand but I feel like the labels might not be extremely effective. Just look at all those diet and muscle building ads: they all say "results are not typical" on the bottom of the pictures but thousands of people buy the products and expect to drop 14 lbs in a week! Maybe they should do a study comparing feelings of self worth after looking at pictures with and without a disclaimer and see what the difference is. I feel like it's the image itself making the impact though.
db849 db849 7 years
anyone who doesn't know airbrushing doesn't happen needs to get a clue. Do I think there needs to be some law/policy/rule to make this happen? No. But, it will at some point.
mrsld mrsld 7 years
:rotfl: Sham! That is the perfect label!
ranksubjugation ranksubjugation 7 years
"not actual size" -- lmao
sham28 sham28 7 years
I agree that labeling should ABSOLUTELY happen. Think about a box of cheerios, and the disclaimer about the box picture (not actual size). You could even use the same disclaimer for some models! :D
gooselicious gooselicious 7 years
I think labeling retouched photos is a great idea. I was in the beauty advertising industry and people would be surprised at how much retouching is done to an image.
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