If you look closely, model Raquel Zimmermann is in there. After witnessing McQueen's future primitive Spring show, it's no surprise the ad campaign elicits a few "wows." Shot by Nick Knight — who also filmed McQueen's webcast runway show — ophidiophobics beware. The slithery, slidey pool of snakes gives way to McQueen's sadistic shoes. Underneath it all: a reptilian, rainbow print bodysuit. Genius or gross?