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Fab Ad: Chloe Sevigny for Uniqlo

For their limited edition collection of tee shirts designed by artists and photographers like Keith Harring and Basquiat, Japanese chain Uniqlo recruited Chloe Sevigny and Japanese actor Tadanobu Asano to front the campaign. The UT Project is all "about self-expression," so the two actors were asked to bring the designs to life by portraying characters and emotions they found within the t-shirts. Do you think they were successful?


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Join The Conversation
lunar_purple lunar_purple 8 years
I hate the first one of Chloe but the rest look pretty good...
keiraz keiraz 9 years
chloe=very pretty?????? OMG
doogirl doogirl 9 years
I love the t-shirts and I like Chloe in the pictures, but she is doing something funny with her eyes in all the pictures. The guy looks very comfortable in front of the camera, but she looks a little wooden. Oh well. The pictures do make me want to buy the shirts though, so the campaign works!
marie-lee marie-lee 9 years
Good clothes for Chloe. She does her own thing fashion wise and the clothes look great on her. Look great on her but that doesn't mean i am going to try them.
JaimeLeah526 JaimeLeah526 9 years
These are very Chloe and it's the best I've seen her look, though that isn't saying much.
junebiswas junebiswas 9 years
Chloe has a scary face!!!
lilyj lilyj 9 years
She looks like she had fun. She's not a model. She's not "selling you the t-shirt with her eyes". I prefer campaigns like this, but I may be different. :)
SweetFirefly SweetFirefly 9 years
I also adore Chloe. She looks good in anything and everything.
Jude-C Jude-C 9 years
I think they work for what they are, but I'd rather not look at Chloe's mug in anything. That's just me, though.
Kirei Kirei 9 years
Sugoi! I think the designs are great! Especially with Tadanobu Asano taking part in the Uniqlo campaign :) I agree, caernavan! I love Tadanobu Asano! I can't wait to see him in Mongol in theaters soon.
rafaela-losardo rafaela-losardo 9 years
I adore her!
mrs-dr-who mrs-dr-who 9 years
i don't like the shirts... but I love the photos... I love her faces and and the raw exposures of the photographs.
caernarvan caernarvan 9 years
I adore Tadanobu Asano!!!!
emalove emalove 9 years
I think the t-shirts are hideous.
RoyalBlueMoss RoyalBlueMoss 9 years
These ads bore me HORRIBLY and I find Chloe to be a physically unattractive person.
elmosisi elmosisi 9 years
me love it as well
Rnicolew Rnicolew 9 years
Loves it!! I like Chloe she takes risks and is well dressed in most cases....work!
DCStar DCStar 9 years
My bad, I realize you want to know about the t-shirts, which I actually think are cool for t-shirts. I was focusing on Chloe's weird expressions.
DCStar DCStar 9 years
I voted "these are pretty hideous." I'm normally a big Chloe fan, she's very pretty and talented, but yeah...I think hideous describes these pics!
lizzylu49 lizzylu49 9 years
I don't wear a lot of tees (unless I'm at the gym) but if I did, it would definitely not be these. I've never really liked Chloe, but I do appreciate that she takes fashion risks.
Honeylicious Honeylicious 9 years
cool concept...chloe is definitely an original artista but i see the same dull expression on her face in most of these ads!! no likey
syako syako 9 years
There's something about Chloe that is so alluring to me. I love the fact that she's not your typical beauty (i.e. jessica alba) but she's got this personality and style that is so unique that you're just attracted to her, ya know? and I love the ads. The ones with her and Tadanobu are totally endearing.
Claire-Underwear Claire-Underwear 9 years
I love Chloe. She's not afraid to take risks.
Lovely_1 Lovely_1 9 years
:zzz:
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